Consumer psychology and previous rendering of the new features and development _ King record

e-commerce Internet openness, global, low mileage, high effective features, has been widely applied in various industries. According to the World Trade Organization's speech to Internet-based trading to double the speed of each year, the year 2003 reached industrialized country commercial 2% of the total. Because online " " King of infinite money, many modern enterprises are the development of enterprises and consumers of e-business model as a potential great new business models to be developed. Cosumers is formulating business strategy is to develop marketing strategies for special starting point and Foundation. In the face of e-commerce this special situation of the consumer, the consumer's consumer psychology and consumer action represents a much more complex and subtle meanings, directly affecting e-commerce business consequences and opportunities for development. Profound chats cosumers on further development of e-commerce has mainly meant. 1. e-commerce consumer psychology of trends and characteristics of marketing have changed basic denials of consumers. Follow market monopoly by the seller to the buyer monopoly transformation, consumer-led era has come to face the more generous merchandise selection, consumer psychology and past analogy appeared out of the new features and development trends, these characteristics and trends in e-commerce performance even more prominent. 1.1 pursue cultural taste of consumer psychology consumer motivation cause subject to certain cultural and social traditions, with different cultural backgrounds to choose a different lifestyle and product. United States well-known futurists John? Naas bit couples in 2000, the general trend in the book that people will use the Sweden's Keane (IKEA), furniture, food is the United States of McDonald 's, hamburgers and Japan sushi, drink a coffee in Italy Capri Ticino, wore the beinatong, listen to the United States is the United Kingdom and United States rock 'n' roll, open is the Korea's modern brand cars. Absolute control of these represents perhaps the moment cannot be all people understand and accept, but there is no doubt in the Internet age, cultural coexistence of global and local, cultural diversity brings a strong blend of consumer goods, consumer attitudes are strong impact, particularly among young people to culture-oriented products have a strong motivation for the purchase, and e-commerce happens to be able to meet this demand. 1.2 pursuit of personalized consumer psychology development to consumer goods market, most products today in terms of the number is still a very good quality, consumers are likely to personal psychological desire basic filtering and the purchase of goods or services. Modern consumers go to wealth to assume power, look forward to changes, like Gwen, strong curiosity, on individual consumption more requests. Their choice is no longer mere commodities for value, more adequate to extraordinary, reflect the individual's own value, this has become an important measurement of their consumption. Visible, personalized consumer has become the mainstream of modern consumption. 1.3 pursuit of autonomy, independence of the growing consumption psychology in the social division of labor and the professionalization of the subdivision of the trend, consumers purchase of danger at all with the selection, the rebound, but also to the traditional single " spoon-fed " " viral " marketing tired and don't believe it. In the consumer durable goods for big-ticket purchase winning is particularly salient, consumers often automatically through a range of possible road gets and commodity-related information and analysis. They can get psychological equilibrium to reduce micro-sense, strengthen risk products and psychological satisfaction. 1.4 pursuit of consumer psychology self-expression online shopping from the personal consumption trends by enthusiastic, collectively, will spend more time online fiction stores read, compare, and select. Fancy shopping environment and with traditional trading history distinct purchase will cause consumers to curiosity, detached and personal mood changes. In this way, consumers may, in accordance with their own complete volunteer challenge to businesses, self-centered, I try to act of the mind, in consumption in full self-expression. 1.5 pursuit of convenience and quick consumer psychology on treasuring of modern people, in the shopping in an instant, easy, and convenient more priority. Traditional commodity selection process short is a few minutes, then the number of hours, combined with the up and down the road of time, spent time, large numbers of consumers, while shopping online complement this shortcoming. 2001 China Internet network information center announced the Internet development State statistical investigation of the submission data indicate that, based on a frugal times the number of Internet shopping account online consumer 49.29%. 1.6 purswells fargo home equity loans uit evasion interference of consumer psychology, ancient spend to pay more attention to energy Bliss, personality of realization, emotional satisfaction and other high-grade must meet, hope in shopping at liberty, in the pick, stick to the mental condition of relaxed and at ease, the maximum level of self-esteem of get. But shop-shopping in businesses supply sales services are often on the formation of annoyance and prejudice consumers, sometimes overly zealous service consumption even frightened. Summary: the rise of electronic commerce and development for the enterprise marketing brings new opportunities, but also to the traditional marketing presents a new challenge. Article from e-commerce consumer trends with God reason change and current constraints on e-commerce from Ricoh Xiao peas shop entry analysis, the factors of modern enterprises face the specific network consumers to break through the traditional psychology of business thinking, transforming the inherent limitations of the marketing strategy, marketing methods, establishing appropriate e-commerce new operational mechanisms. Key words: e-commerce; consumer psychology; modern enterprise e-commerce with the openness of the Internet, global, low-cost, efficient features, have been widely applied in various industries. According to the report of the World Trade Organization, to Internet-based trading to double the speed of each year, growth, 2003 http://www.vincen8.com/seo68.html has industrialized countries 2% of total trade. As Internet " " King infinite money, many modern enterprises are the development of enterprises and consumers of e-business model as a potential great new business models to be developed. Consumer psychology and consumer behaviour is to develop management strategies in particular formulate marketing strategies to start and Foundation. In the face of the electronicBusiness this special form of consumption, the consumer's consumer psychology and consumer behaviour more complicated and delicate, directly affecting e-commerce business effectiveness and development of space. Reconciling cosumers on further development of electronic commerce. 1. e-commerce consumer psychology of trends and characteristics of marketing has changed the root cause lies in the consumer. As the market by the seller to the buyer monopoly into a monopoly, consumer-led era has arrived, in the face of a richer product choice, the consumer psychology and previous rendering of the new features and development trends, these characteristics and trends in e-commerce performance even more prominent. 1.1 pursue cultural taste of consumer psychology consumer motivation constitutes subject to the will of civilization and social traditions, with different cultural backgrounds or different career patterns and products. United States well-known future scientist John? Naas bit couples in 2000, the general trend in the book that people coming with Sweden's Keane (IKEA), furniture, food is the United States of McDonald 's, hamburgers and Japan sushi, drink a coffee in Italy Capri Ticino, wore the beinatong, listen to the United States is the UnHelp Desk Tracking Softwareited Kingdom and United States rock 'n' roll, open is the Korea's modern brand cars. Only the description or the moment cannot be all people know and receive, but there is no doubt in the Internet age, culture, global and premises of coexistence, cultural diversity brought about by the strong integration of consumer goods, it consumer viewpoints be strongly impact, particularly among young people to culture-oriented products have a strong idea of purchase, and e-commerce must be able to meet this need. 1.2 seek individualized psychologicDesk Help Software Trackingal energy speaks to today's consumer market, most products in terms of quantity and quality are extremely fruitful, consumers can take personal psychological hope-based sorting and purchase goods or services. Modern consumers often imaginative, longing for change, like innovation, strong curiosity, personalized consumer put forward higher requirements. They have chosen is no longer mere commodities of practical value, but different, full embodiment of the individual's own value, this has become a primary criterion of their consumption